Guides
Every question we get asked, answered to the end
One question per page, with the number or the decision at the bottom. No dates, no blog: these pages are written to still be right in two years, and to be pasted straight into an answer.
1 of 19 written
01 · Returns, conversion, brand
What a product page can and cannot fix, and in which order it pays to fix it.
Why customers return furniture, and what a product page actually fixes
Most sofas are still bought in a store, because the store answers questions a product page usually leaves open. When the sale happens online, those open questions are where the returns come from.
What lifts conversion on a made-to-order product page, in order of cost
Six moves, cheapest first. Interactive 3D is the third, not the first, and there is a reason for that order.
How a luxury brand's online experience can feel as considered as the product
And the line where interaction starts working against the impression instead of for it.
What a 3D model tells you about buyers that analytics does not
Which side they turn to first, which variant they sit on, and what they look at right before they order.
02 · How the work runs
What we need from you, how long it takes, what it costs and where it breaks.
What we need from you to build the first model
CAD, photographs, a physical sample, colour references — what each one buys you, and what fails quality control.
How long a model takes, and what actually moves the date
The clock does not start when you sign. It starts when the material arrives, and that is the part you control.
What a 3D configurator costs, and what drives the price
Everyone in this industry goes quiet about price. Here is the whole structure, including what makes it cheaper as your catalogue grows.
Will 3D slow down your product page, in megabytes and seconds
Measured on our own deliveries, per product type, on a normal connection.
What a store integration really asks of your team, in hours
Shopify, WooCommerce, Magento, custom. Who does what, and where the handover usually stalls.
03 · Files, limits, ownership
The questions a vendor has a reason not to answer. We answer them.
Who owns your 3D files, and what happens when you leave a vendor
The question platforms have a reason not to answer in writing. Read your contract for these four clauses.
What real-time 3D cannot do
The whole industry oversells this. Here are the limits, named, so you can decide before you pay rather than after.
Which files you receive, and what you can do with them elsewhere
GLB, USDZ, the Blender scene, the textures. What each one is for, and which ones outlive us.
From CLO and Marvelous to 3D on a product page
The tool makers wrote about this. Nobody who actually delivers it has written where it breaks.
Is the model made by a person, and why that is not a marketing line
What a generated asset gets wrong on a product a buyer is about to pay for.
Does augmented reality need an app
No. Here is what happens on an iPhone, on Android, and on a desktop where there is no camera to use.
04 · By product type
Furniture, leather, jewellery, lighting — each one breaks somewhere else.
How a modular sofa is shown online so the buyer understands what they are ordering
Size, layout, fabric, legs. The order of the steps decides whether people finish or leave.
What 3D for leather goods asks for: grain, stitch, hardware
Leather is the material that betrays a shortcut fastest, and the one buyers examine longest.
What 3D for fine jewellery asks for: stone, glint, scale on a hand
A ring is small, expensive and judged at arm's length. All three change how the model is built.
Lighting: how you show the light, not just the fixture
The product is the light it throws. A browser will not render that for free.
Get In Touch
Show us your best seller
Send a message, or ask for a free 3D model of one product, no strings attached.
Address
Belgrade, Serbia
Contact
hello@teatika.com