Six ways to show a product properly

1. Blueprint

We plan how it will work before we open a file

You send the product: a physical sample when there is one, photographs and colour references when there is not. Together we decide what the customer must be able to see and do, which variants exist and where the model will live. Only then does modelling start.

1. aYou send the sample, the photographs and the colour references
2. bWe agree what the customer must see and be able to do
3. cWe list the variants: materials, colours, parts
4. dWe decide where the model lives: your site or ours
5. eYou sign off on the plan before we open a file

• INPUTS
• DEADLINE
• VARIANTS
• SCOPE
• OPPORTUNITIES
• THREATS
• CHALLENGES
• PLAN

2. Modeling

Built by hand to the sample

One model of your actual product, matched to the physical piece and to your colour references, checked against photographs at every step. Nothing is generated and hoped for.

1. aWe measure the physical piece, not the photograph
2. bGeometry is built by hand, to the sample
3. cThe silhouette is checked against photographs from every angle
4. dPolygons stay inside the budget for a three second load
5. eYou see the bare model before any material goes on it

3. Materials

Leather behaves like leather

Metal reflects the room, fabric holds its weave, glass bends the light. Every material is matched to the photographs and to the sample, and you sign off on the renders before anything starts to move.

1. aEvery material is matched to the sample under the same light
2. bLeather keeps its grain, metal reflects the room, fabric holds its weave
3. cEach colourway is built as its own set, never a tint of the last one
4. dWe render the frames you would have shot yourself
5. eYou sign off on the renders before anything starts to move

4. Animation(if needed)

What opens, opens; what turns, turns

Lids, zips, clasps and drawers move the way they do in hand. Only when the product has something to show; a ring does not need a hinge.

1. aWe list what actually moves: lids, zips, clasps, drawers
2. bEach part gets its real pivot, not a guess
3. cMotion is timed to the weight of the piece
4. dEverything returns to the closed state on its own
5. eSkipped when the product has nothing to open or turn

5. Design(if needed)

The interface around the model

Swatches, option lists, the AR button, the price that updates. Designed to sit inside your store's look, or skipped when your team already has it.

1. aSwatches, option lists and the AR button are drawn to your look
2. bThe price updates with the selection
3. cThe viewer is laid out for the phone first
4. dEvery control is reachable with one thumb
5. eSkipped when your team already has the interface

6. Integration

Into the store you already run

Shopify, Magento, WooCommerce, BigCommerce, Salesforce, or an API when the store is custom. The model can live on your site or on ours; there is no hosting fee either way.

1. aThe viewer goes in as one block on the page you already have
2. bShopify, Magento, WooCommerce, BigCommerce, Salesforce, or an API
3. cThe model loads only when the customer scrolls down to it
4. dIt falls back to your existing photograph when WebGL is off
5. eHosting stays with you or with us, without a fee either way

7. QA

Checked on a phone before you see it

Every model goes through the same checklist: it loads in under three seconds on an average phone, materials are checked against the photographs, every variant and every animation is clicked through on iPhone and Android. Nothing ships on a desktop-only pass.

1. aLoad time is measured on an average phone, not on our desktop
2. bMaterials are checked against the photographs one more time
3. cEvery variant and every animation is clicked through on iPhone and Android
4. dAR is opened on both, in a real room
5. eNothing ships on a desktop-only pass

8. Launch

Live in your store, yours to keep

GLB and USDZ, source files included, no licence to renew. We switch it on with you and watch the first day of real traffic.

1. aWe switch it on together with you, not instead of you
2. bGLB and USDZ, source files included
3. cNo licence to renew and no seat to pay for
4. dWe watch the first day of real traffic with you
5. eThe files are yours to keep

9. Hypercare

The first weeks, with us on call

For the first weeks after launch we stay on the project: a variant that changes, a colour that looks off on one screen, a fix the store needs the same day. After that, the same team picks up whatever the catalogue needs next.

1. aFor the first four weeks after launch we stay on the project
2. bA variant that changes is done the same day
3. cA colour that looks off on one screen gets fixed, not explained
4. dYou get the numbers: loads, rotations, AR opens
5. eAfter that the same team picks up whatever the catalogue needs next