A window that opens as you scroll

Danito makes windows. Its new Hybrid system is sold on what is inside the frame: aluminium outside and in, a six-chamber PVC core, a Passive House U-value of 1.00. The product was about to launch, and it needed a page that campaigns and the main site could point to.

None of that is visible on a photograph of a closed window. A cross-section drawing shows it, but a cross-section is read by engineers, and the person choosing windows for a house is a family. A 3D viewer with buttons would show the frame too, but it asks the visitor to learn a tool before it explains anything. The question was how to show someone who has never read a window drawing what is inside the frame, without asking them to do anything but read.

A scroll-driven landing page for the Danito Hybrid. As the reader scrolls, the window turns, opens and comes apart layer by layer, and each line of copy sits next to the part it describes. No clicks to learn, no viewer to figure out: the scroll is the demonstration.

One model of the window, built from the manufacturer’s profiles, drives the whole page, so the aluminium, the PVC core and the chambers the copy talks about are the ones on screen.

The page lives on its own at danito.teatika.com. Campaigns and the main site link to it, and neither had to be touched to launch it.

The first version went live in 2026; when the Hybrid launched, its page replaced it at the same address.